Save Our Wild Salmon Rocks Outdoor Retailers Show

Outdoor businesses show strong support for Snake River salmon recovery
 

Buster made headlines with celebrity climber Timmy O’Neil.

Twice a year, outdoor industry leaders gather in Salt Lake City, Utah for a winter and summer market launching new products, brands and projects. From small shops and regional chains, to the largest national and international retailers, the OR show attracts thousands of buyers and senior-level decision makers. Along with mountains of fresh gear and industry events, the OR show has a strong undercurrent of conservation awareness.

For years, Save Our Wild Salmon — working with such leading outdoor industry partners as the Conservation Alliance, Patagonia, Osprey and Chaco, among others -- has had a distinctive presence at the winter and summer markets to raise awareness for salmon recovery issues in the Columbia-Snake River Basin. And this year was no different.

Check out some of the activities!

Snake River salmon climb higher!

Buster the Salmon made quite an impression on the show floor.

Shaking things up at the Osprey booth.